Emmanuelle Vaast

Professor of Information Systems, Desautels Faculty of Management, McGill University, Canada

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Michael Björn

Head of Research and Ericsson ConsumerLabs, Sweden


Michael Björn is Head of Research Agenda and Quality at Ericsson Consumer & IndustryLab. In his role he is studying global ICT market trends, as well as the process of assimilation of ICT in society. Professionally, he is most well-known as the author of the Ericsson ConsumerLab 10 Hot Consumer Trends report that has been published annually for eight years and has gained much international media coverage, including appearances at BBC World News and CNN, and as a TEDx speaker.
He joined Ericsson in 1997 as an analyst, after having completed his PhD in data modeling at the University of Tsukuba in Japan, and was responsible for mobile internet applications at Ericsson in Japan between 2000 and 2002. Michael is also adjunct professor at the Lund University School of Economics and Management, a music journalist and a novelist with two published books.