Track Chairs

Dennis Steininger, Assistant Professor, University of Augsburg, Germany. Email:

Thomas Hess, Professor, Ludwig-Maximilians-University, Germany. Email:

Ana Ortiz de Guinea Lopez de Arana, Associate Professor,  Deusto Business School / HEC Montréal, Canada. Email: &

Saonee Sarker, Professor, University of Virginia, USA. Email:


Track Description

Business Models and the Value of IS in a Digital World

The value creation potential of information systems (IS) and business models that allow capturing value from such digital technologies and systems are deeply intertwined. This track focuses on the fundamental changes and opportunities that investments in digital innovations and related new digital capabilities can bring to organizations such as entrepreneurial but also established ventures. How can such capabilities be successfully developed and how can the business model concept be leveraged to create and capture economic value from these innovations and opportunities? The purpose of this track is to theorize and conceptualize these IT-enabled changes in the creation and realization of value, exchanges and combinations of resources, delivery of new digital services and products, process innovation and decision making, and also new digital business models (e.g. Hedman and Kalling 2003; Veit et al. 2014).

Established organizations across all industries have been and are facing challenges and changes because of rapidly developing information and communications technology (ICT). More and more IT-based start-ups, such as Uber, AirBnB, Snapchat, or Udacity are emerging to make use of the digital opportunities. Even the digital and ICT incumbents, such as Google or Amazon, need to constantly scrutinize and advance their IT capabilities and business models in order to create new types of value for their customers and stay ahead of their competitors. In this regard, IT-based and innovative business models are increasingly been gaining attention within IS research (e.g., Ojala, 2016, Veit et al., 2014).

With the aim to discuss the business value of new technologies (e.g., AI, Blockchain), business models, and entrepreneurship in the digital context and with a particular focus on sharing economy and platforms, the track fits well with the ECIS 2019 conference theme “Information Systems for a Sharing Society”.

Submissions are encouraged from all theoretical and methodological perspectives drawing from IS, entrepreneurship, organizational behaviour, strategic management, and related disciplines. Authors must clearly outline why their study is new and interesting for IS research and practice and how it relates to the track theme.

Topics include but are not limited to:

  • Alignment of digital capabilities and business models
  • Investments in digital innovation and their economic or societal pay-offs
  • Theories and models of value creation and realization using IT/IS
  • Value brought by digital and service innovation
  • Value creation and platform innovation
  • Digitalization of physical products and changes in strategy and value creation
  • Configurational approaches to IT capabilities, business model components, and value creation (e.g. product-market fit: value proposition and customer needs)
  • The development and use of capabilities and business models by digital new ventures and ICT-driven firms
  • Use of digital tools by entrepreneurs for business model creation and evaluation
  • Innovation of business models through ICT
  • Digital transformation of matured company’s business models and related inertia
  • Interrelationships of 'fit' between ICT, organization, business model, and performance
  • Industry-specific classification schemes of business models (e.g. sharing economy, blockchain, or AI business model types)
  • Development, evaluation, and value contributions of IT capabilities and new business models in the era of
    • The Sharing Economy
    • Digital platforms, two-/many-sided markets and their ecosystems
    • Artificial Intelligence
    • Internet of Things
    • Big Data
    • Crowdsourcing and Crowdfunding,
    • Blockchain, cryptocurrencies (e.g., Bitcoin), and Initial Coin Offerings (ICOs)
  • Novel ICT-driven approaches to validate hypotheses about different business model components (e.g., lab and field experiments, simulation)
  • Development of tools and languages for describing and simulating business models
  • Modeling the relationship between business models and business process models
  • The dark side of IT-associated business models (e.g., negative impacts of sharing economy business models such as AirBnB or Uber on economy and society)



Hedman, J. & Kalling, T. (2003) The business model concept: theoretical underpinnings and empirical illustrations. European Journal of Information Systems, 12, 49–59.

Ojala, Arto. "Business models and opportunity creation: How IT entrepreneurs create and develop business models under uncertainty." Information Systems Journal (2015).

Veit, D., Clemons, E., Benlian, A., et al. (2014) Business models — an information systems research agenda. Business & Information Systems Engineering, 6, 45–53.


Track Associate Editors

1. Benedikt Berger, Assistant Professor, Ludwig-Maximilians-University Munich, Germany

2. Ioanna Constantiou, Professor, Copenhagen Business School, Denmark

3. Andrew Isaak, Assistant Professor, SolBridge International School of Business, South Korea

4. Christine Legner, Professor, University of Lausanne, HEC, Switzerland

5. Peter Loos, Professor, Saarland University, Germany

6. Arto Ojala, Associate Professor, University of Jyväskylä, Finland

7. Ben Ramdani, Lecturer, University of Exeter - Business School, UK

8. Ferdinand Thies, Assistant Professor, University of Liechtenstein

9. Peter Trkman, Associate Professor, University of Ljubljana, Slovenia

10. Daniel Veit, Professor, University of Augsburg, Germany

11. Michael Wessel, Assistant Professor, Copenhagen Business School, Denmark

12. Fang Zhao, Professor, Edith Cowan University, Australia